Written by Rose Souders
The power went out this week for Potluck Consulting and thousands of other people in California. I kept myself busy by thinking about marketing tasks that marketers and business owners can do without power to be productive with their marketing and sales strategy.
Here’s a list of marketing tasks you can tackle if you’re without power or if you want to break away from the computer and avoid a screen.
I recommend it!
- Write down a list of qualifications you’re looking for in a new client. For example: Do they need a specific budget, is there a certain staff size you’re looking for, etc. The list is really handy for when you’re ready to go after new business.
- Map out your sales process. What’s the first step? How and when do you qualify them as a solid potential client? From initial contact to a signed contract, list it out. This helps you find areas that are missing or might be too complex.
- List five reasons why people hire you. Focus on keeping these areas prominent during your sales process. For example, if you know that you stand out because you make your clients feel heard, then with your new potential clients, give them an opportunity to tell you about themselves and feel empowered.
- Figure out your points of conversion. Where do you get most of your business? Rank them in order, then outline how much time it takes you to invest in each area. Spend 20 minutes jotting down ideas for those areas of conversion. Create a to-do list with clear deadlines.
- Brainstorm a list of potential clients. You know whom you like. Spend some time writing out a list of at least 20 potential clients. Set a date to reach out to them. You never know until you ask.
Remember, digital marketing is one part of your marketing and sales process. By tackling the above marketing tasks and tying your digital marketing efforts into it, you’ll be much better off converting potential clients and new customers.
Let me know how your digital detox goes!
Tackled this list and now ready to hit go on your social media marketing? Make sure you’ve reviewed our Setup To-Do List for Social Media Management to hit all of your bases.