Marketing Ideas for Your End-of-Year Budget Spending


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You did it! Black Friday and Cyber Monday are over and the holiday sales campaign you spent weeks prepping for is well is well-underway. With hell month over, (doesn’t everyone go nuts when prepping for the holiday shopping season?) it’s now time to take stock of what’s left of your marketing budget before the year ends. Rather than spending your time endlessly hunting for ideas on how to tackle your end of year budget spending, we’ve put together a handy list to spark some ideas!

Low Leftover Marketing Budget Ideas

1. Bulk up on marketing books for the team and office library.

You can never have too many books. With a lower leftover budget, books are the perfect way to learn some new marketing concepts, get ideas for future campaigns, and inspire your team. Buffer has a great list of business, marketing, and social media books.

2. Buy stock photo credits.

If your team consistently uses limited use or full rights stock images, load up on some credits.

3. Sign up for marketing courses and certifications.

This is for both you and the team. The beauty of digital marketing is that no one knows everything and there’s always something new to learn. There are some really great low-cost training and courses online at Udemy and MarketingProfs. Bonus: Hubspot Academy has tons of FREE marketing courses and certifications to keep your eye on all year round.

Medium Leftover Marketing Budget Ideas

1. Sign up for that software you’ve been eying for a while.

We all have a laundry list of marketing software that we’ve been needing or wanting. Rather than going the usual monthly invoice, opt to pay for the full year license in advance. It’s usually cheaper!

2. Up your paid advertising budget for December.

The easiest spend of all – paid ad spend. If you run paid ads consistently for your company or are even just using them in the month of December, up your budget on campaigns that are providing a return and put your extra end of year marketing budget to good use.

High Leftover Marketing Budget Ideas

1. Choose a marketing conference to attend next year and buy the ticket + travel.

Marketing conferences are notoriously expensive, especially when you add a flight and hotel with it. If you find yourself with a larger end of year leftover marketing budget (what happened there?), spend an afternoon researching the various marketing conferences around. There are all kinds with focuses ranging from social media to branding to SEO. SEMrush has an awesome full list of marketing conferences. Our CEO Rose Souders will be attending Social Media Marketing World in February 2020. Join her and say hello! Details here.

2. Initiate talk with a marketing consultant and ask to pay the service fees upfront.

Few marketing consultants will ever say no to this! It’s a win-win. When you approach them, just make sure they know upfront that you’re trying to spend your end of year marketing budget and give them a date that you need to have an agreed-upon contract and invoice by. This way, they know to speed up the proposal pace and can meet your expectations. Keep in mind, if a marketing consult can’t actually provide the service right away (like if they have a waitlist), you can ask for a contract with a future start date and pay the invoice before the year ends. You could also consider doing this with a graphic designer or even a web developer.

Thinking about hiring a marketing company but not exactly sure what it entails or what exactly you need? We’re seasoned professionals and are good at asking the right questions. We’re also really good listeners and promise to hear you and be honest about what marketing services you may or may not need. Sound like your cup of tea?

Well, there you have it! We wish you a happy December and a fantastic new year!



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