About Potluck Consulting


We provide our clients with the insight to understand their online marketing efforts. Through transparency and communication we execute a marketing plan that they can expect to perform.


We’ll show you the details; what’s working, what’s not, and where to thrive. Every time with every campaign. We utilize a suite of reporting and analytics tools to interpret these insights and inform your marketing decisions. This sets us apart from our competitors.


Our clients are game-changers, shakers and movers, and rock at what they do. They are conscious of how their company affects their community, prioritize quality of work and craftsmanship, and think big when it comes to implementing their mission.


Our Team

rose souders social media marketing santa rosa potluck consulting

Rose Souders

CEO & Founder

Rose is the CEO & Founder of Potluck Consulting. With strong technical abilities and advanced skills in social media marketing, email marketing, SEO, and content development strategies, Rose strives to develop out-of-the-box marketing solutions that are both creative and measurable. She has managed high-profile marketing projects with organizations such as the Centre for Investigative Journalism, the Tenzin Gyatso Institute, the Paul Ekman Group, and the San Francisco Small Business Week.

As an accomplished speaker, both international and in the US, she exudes confidence and knowledge for her industry. ‘Can’t’ is not in her vocabulary.

​Rose is passionate about using her skills for the greater good and actively directs Potluck Consulting towards projects and causes she believes in.

Juliana Rios social media marketing santa rosa potluck consulting

Juliana Rios

Digital Marketing Coordinator

Juliana has her B.A. in Communications from California Lutheran University with a minor in TV/Film Production. She started her social media career with her campus radio station where she hosted two different shows and helped manage the social media accounts for iCLURadio, and an internship managing the social media accounts of Sunset Sessions Music Festival. Juliana moved back to the bay area where she was the assistant story-teller (a fun way to say content creator) for Philz Coffee.

When not in the office she enjoys being outside, swimming, doing Crossfit, or trying to keep up with the millions of shows people recommend she watches. She strongly dislikes wasabi and writing in 3rd person.

Juliana believes in helping to build an authentic digital presence for companies who reflect similar values to hers: help others, spread positivity, and promote good mental/physical health practices.  #LiveYourBestLife

(Photos by the fabulous Chloe Jackman Photography)

Victoria Paoloni

Digital Marketing Specialist

Victoria is the Digital Marketing Specialist at Potluck Consulting. She is working on a master’s degree in research and experimental psychology. As a graduate student and published researcher, Victoria has solid skills in data analysis and visualization. She enjoys working in marketing because she can use her background in statistics and psychology, as well as her creativity to brainstorm marketing strategies.

She was Vice President and a team captain of her college’s fencing club and is currently volunteering as the Director of Marketing & Communications for a local nonprofit.

Work at Potluck Consulting

We lay it all out on the table. You can read about our leadership, office environment, and company values to see if we're your kind of people! Take a look at our available positions and drop us a line.